Kellogg’s -Non-GMO? Why is it banned in Denmark & Qatar? False Claims Of Being Healthy?
June 10, 2013
Countries where kellogg’s is banned.
SOURCE : GUARDIAN
Danish health officials yesterday banned the cereal company Kellogg’s from adding vitamins and minerals to its famous food brands, saying they could damage the health of children and pregnant women.
The company, which expressed incredulity at the decision, had hoped to enrich 18 breakfast foods and cereal bars with iron, calcium, vitamin B6 and folic acid, just as they already do in many countries including Britain.
But the Danes said the manufacturer of Corn Flakes, Rice Krispies and Special K wanted to include “toxic” doses which, if eaten regularly, could damage children’s livers and kidneys and harm foetuses in pregnant women.
SOURCE : DOHA NEWS
“The presence of higher levels of peroxide in low fat food products, such as Corn Flakes, can lead to a quickening of the deterioration process resulting in unusual odour or taste. This can be triggered by the product being stored poorly or at higher temperatures than what the guidelines dictate. However, the product is perfectly safe to eat,” Kellogg’s said. “We aim to have fresh stocks of Kellogg’s Corn Flakes following the Consumer Protection Department’s green light,” the company said.
As a result of the analysis conducted on the aforesaid product in light of a complaint against it, the ministry proved the existence of ‘rancid’ in some samples, and accordingly the ministry withdrew these products for being invalid and harmful to human consumption.
Other analyses revealed that a number of other samples contain high degree of peroxide substance, a clear-cut evidence of the existence of rancid in these products, thus their lack of quality and validity to be left available for human consumption.
A product goes rancid when its fats, oils or other lipids chemically decompose, sometimes resulting in undesirable odors and flavors.
Did you know KELLOGG’S Fruit Loops Are 100% GMO
Kellogg’s False Claims
BY: TINA RANIERI
SOURCE : examiner.com
Kellogg Cereal Company is the world’s largest cereal producer. The Federal Trade Commission has acted against Kellogg’s and the reason being, health researchers and obesity opponents have their reservations to the marketing of sugary foods, not to mention some mom’s actually know better.
Kellogg’s has agreed to drop advertising claims that Rice Krispies will strengthen children’s immune systems, the U.S. Federal Trade Commission said last week.
Kellogg’s had agreed in to stop claiming that its Frosted Mini Wheats were “clinically shown to improve kids’ attentiveness by nearly 20 percent.”
In advertising campaigns, Kellogg’s began advertising on cereal boxes that Rice Krispies “now helps support your child’s immunity,” but these ‘claims have gone on as long as Kellogg’s has been in business.
Rice Krispies are an example of a puffed ‘grain’ cereal, and the three puffed grains that you commonly see in the cereal aisle are rice, wheat and corn. There are also a lot of puffed doughcereals in the United States, you see Trix, Kix, Cheerios, Cocoa Puffs and so on. Puffing is very common in the breakfast cereal industry.
Special K advert banned over calorie count
SOURCE : independent.co.uk
An advert for the breakfast cereal Special K has been banned after it was found to mislead women about the number of calories in a typical bowl.
Manufacturer Kellogg’s was rapped by the Advertising Standards Authority (ASA) because the advert boasted that a bowl of Special K contained just 114 calories – but failed to account for those in the milk.
The advert featured women preparing breakfast while a voice-over said: “We women know how to get the most out of mornings”, before a close-up of milk being poured over a bowl of Special K.
Text on screen explained that a bowl of the cereal included 114Kcal and 0.6g fat per 30g serving, but a complaint was made to the ASA because it failed to include the calories for the milk.
Kellogg’s argued that not everyone ate cereal with milk, with many people preferring it dry or with yoghurt or orange juice, and said the different kinds of milk meant there would be different calorie levels.
But the ASA ruled the advert was misleading and that it should have made clear that the calorie count did not include milk.
The ASA ordered that the advert be banned and that Kellogg’s clarifies whether or not calorie claims include milk in similar adverts.