The first women’s abuse ad to ever run in Saudi Arabia-King Khalid Foundation


SOURCE : http://adsoftheworld.com/media/print/king_khalid_foundation_cant_be_covered

http://rachaelhalabi.wordpress.com/tag/king-khalid-charitable-foundation/

A POSITIVE INITIATIVE AGAINST DOMESTIC VIOLENCE.

Some things can’t be covered. Fighting women’s abuse together.

The first women’s abuse ad to ever run in Saudi Arabia.

The campaign is backed by the King Khalid Charitable Foundation and aims to “provide legal protection for women and children from abuse in Saudi Arabia.”

In literature for the advert, it admits “the phenomenon of battered women in Saudi Arabi is much greater than apparent”, and encourages Saudis to report cases of violence at locations around the Kingdom including Madinah, Najran, Makkah and Riyadh.

_h353_w628_m6_otrue_lfalse

Saudi Arabia – Natl Hotline toll-free number providing advice and help for Domestic Violence victims: 8001245005

(Source : http://www.pixelproject.com)

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia

Creative Director / Art Director: Scott Abbott
Copywriters: Scott AbbottJimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Published: April 2013

Advertisements

About adz25
Sourcing out articles focusing on organic farming, healthy living , home schooling , GMO, human trafficking in order to benefit the community

2 Responses to The first women’s abuse ad to ever run in Saudi Arabia-King Khalid Foundation

  1. I have to disagree with most of the other comments mentioned here, but simultaneously I actually do respect them considering the fact that every single person must have their own personal opinion. Thanks for writing an document about this matter.

%d bloggers like this: